Team communication in Ford and Toyota companies Case Study

Team communication in Ford and Toyota companies - Case Study Example Organizational climate and morale means good relations and positive atmosphere which supports workers. Thus critics admit that morale "has suffered in Ford for a long time" (Ettlie, 2002). The company tried to improve morale creating new culture and rules but was not successful in its efforts. Many project teams in Ford have excellent problem solving skills and communication. Many employees follow Henry Ford's statement: "Don't find fault. Find a remedy" (Ettlie 2002). Team members use participative and enthusiastic approach to solve current problems and finding new innovative solutions (www.ford.com). Organizational coaching is not just a single conversation or a scheduled meeting that is part of the performance-management process. It is a commitment that requires the coach to establish. The uniqueness of approach implemented by Ford is coaching for competencies. The coaching relationship has the potential for deepening an individual's understanding of his influence on the organizat ion and for strengthening the personal commitment to achieving that organization's goals and outcomes. Developed by Henry Ford, the company has 'lean enterprise system'. Further this system was adopted by Toyota (www.ford.com; Lothans, 2006). B. For Ford Company, team morale and climate become the main problem.